Sewn Goods and Apparel Product Development Case Studies

The stories behind the ideas

A pattern of zigzag black and gray lines.
Whinny Equestrian
Heather Zager Heather Zager

Whinny Equestrian

Whinny Equestrian creates equestrian apparel designed to help young plus-size riders feel comfortable, confident, and competition-ready.

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Luna Azzurra Care
Heather Zager Heather Zager

Luna Azzurra Care

Luna Azzurra Care creates thoughtfully designed recovery garments and wellness products for postpartum healing, c-section recovery, and physical support.

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Springtime & Harvest
Heather Zager Heather Zager

Springtime & Harvest

Springtime & Harvest blends romantic silhouettes, hand-drawn prints, and thoughtful product design into sustainably made womenswear.

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Wrax
Heather Zager Heather Zager

Wrax

Wrax is an idea that solves the problem many large-chested women face with movement and exercise: poor posture and bouncing boobs.

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The Book Carrier Bookmark
Heather Zager Heather Zager

The Book Carrier Bookmark

More than just a bookmark, the Book Carrier Bookmark’s functional design lets you keep your place while conveniently carrying your book.

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Ass Gasket
Heather Zager Heather Zager

Ass Gasket

Eco-Friendly Neoprene ski pant exclusively made in the USA.

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Loula Labor Gown
Heather Zager Heather Zager

Loula Labor Gown

An adjustable and versatile labor and delivery garment designed by an OB/GYN nurse.

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WannaHug
Heather Zager Heather Zager

WannaHug

Meet WannaHug, a purpose-driven clothing brand inspired by founder William Hardcastle’s experiences living and working in Seattle.

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Los Pillows
Heather Zager Heather Zager

Los Pillows

Repurposed Mexican blankets made into pillowcases.

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Dress to Go
Heather Zager Heather Zager

Dress to Go

Dress to Go - a versatile collection of modular dress pieces for seemingly endless customization options and easy dressing options.

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Suite Stitch
Heather Zager Heather Zager

Suite Stitch

Discreet zippers transform one dress into four separate looks.

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