Design Ideation Course

All Product Development Starts with an Illustration


What’s included:

  • Four 30-minute sessions to talk through your ideas and build your design.

  • Guidance on sewn construction and manufacture techniques to ensure your design is manufacturable.

  • Expert recommendations and assistance in choosing materials and trims.

  • Priority email/text/phone guidance as you encounter questions.

  • Our exclusive Design Concepting Guide.

By the time you have completed this course, you will be ready to take your design to the next stage of product development. You will have a detailed illustration of your design with descriptive call-outs and annotations that clearly explain all the features of your concept.

Design Ideation Course: Starting at $500

Schedule your Course Today

We Have a Proven Track Record of Helping Clients Successfully Launch Products

Here’s What John Had to Say:

We teamed up with Heather for a project to create a new product from the idea stage to the technical design phase. Heather did a fantastic job throughout the project. She was super organized, professional, worked well with others, and always finished tasks on time. For those who are new to making and selling clothes, it can be really tricky to give the factory all the right information to make the product. Heather made this part of the project very easy. She ensured the factory got the correct design in the right way the first time. This made the overall time it took to bring the product to market shorter, and it saved us money.

—John Townsend

Here’s What Maya Had to Say:

Heather is a rockstar!! I’m just starting out, which can be intimidating, but with Heather’s advise and expertise I feel very secure. My ideas were perfectly translated in the development of my garment. The one thing I love the most about working with Heather is that she doesn’t leave you out to dry, she shows genuine concern and interest in helping you bring your dream to reality. I would recommend her to anyone, really a 10 out of 10!

—Maya Barbour

No Drawing Experience Required

In this course, we will show you how to create a single-page, shareable illustration that describes all the features and details of your idea without ever picking up a pencil. We take you step-by-step through the process of creating an illustration through the use of annotations, callouts and images rather than sketches. We explain the importance of using a Human form within your illustrations and how to keep it simple and organized onto one page called a Concept Board.

One-on-One Guidance

We work with you one-on-one to through each step of the creative process. You’ll receive priority email, text, and phone guidance as you explore design options and learn construction techniques. We also help you understand the best materials to use and teach you about sourcing, logo and branding, prints, patterns, labels and the overall process of getting to manufacture.

Access to Our Exclusive Design Concepting Guide

When you register for our course, you also get exclusive access to our Design Concepting Guide. This 12-page printable pdf includes step-by-step instructions for creating an illustration, printable Croquis Templates and Concept Board examples. Whether you’re creating one concept or several, you’ll have everything you need to keep the inspiration flowing, and you’ll be able to apply your knowledge to all of your future design ideas.

Experts can’t develop your concept until they can visualize it. Our Design Ideation Course guides you through this essential creative process to turn your idea into a shareable illustration.


Already have an illustration or rough sample? Learn more about our Pattern Making services